You can sense the magnitude of the change from buses to BRT in the way L.A. riders speak about the Orange Line, at least as captured in the 2009 DOT report. Riders can’t seem to reconcile that it’s a bus at all; instead, they describe it the same way they’d describe a train. Some actually called it a “train-bus”… 

The Myth That Everyone Naturally Prefers Trains to Buses